Herbal Gulal & Holi Colour Under Your Brand
Shakti Enterprises manufactures herbal gulal, Holi rang, and rangoli colours for businesses that want their own brand on premium, EN71-certified products. Factory-direct from Hathras since 1986 — your artwork, your packaging, our 39 years of manufacturing expertise.
Your Brand. Our Factory.
OEM (Original Equipment Manufacturer) and private label manufacturing means we produce herbal gulal, Holi rang, and rangoli under your brand name rather than ours. Your label, your logo, your packaging design — our formulations, our factory, our quality checks.
For importers, event companies, gifting brands, and festival wholesalers, this is the fastest route to a branded product without the capital investment of building a factory. You define the brand identity; we handle everything from raw material sourcing and production to packaging, quality inspection, and export documentation.
Shakti Enterprises has been supplying private label and bulk unbranded Holi colour since the 1990s. Today our OEM clients include importers in the UK, UAE, and USA; supermarket chains sourcing for Holi season; and gifting companies building custom corporate gift boxes around herbal gulal.
Our SHREE herbal gulal formulation — skin-safe, non-staining, botanically derived — is available for private labelling across all colour variants: Red, Yellow, Green, Blue, Pink, Orange, Purple, and White.
OEM at a Glance
Request OEM Quote →
Everything We Make, Under Your Brand
Herbal Gulal — Air Pouches
Our flagship SHREE herbal gulal in retail air pouches. Skin-safe botanical formulation. Available in 40g, 50g, 100g sizes. EN71 Part 3 certified. The most popular product for private label orders in UK, UAE, and USA markets.
Herbal Gulal — Bulk Bags
Unpackaged bulk gulal in 1 kg, 5 kg, and 10 kg bags for buyers who handle their own retail packaging. Ideal for importers with local repacking operations. All 8 standard colours available.
Holi Rang — Tin & Plastic Dibbi
Traditional Holi Rang in tin or plastic dibbi (small containers). Available in 150g and 200g. Custom label on lid or wraparound sleeve. Popular for gifting and diaspora festival retail in India and abroad.
Gulal Gift Boxes
Multi-colour gift sets — typically 5 or 8 colours in a branded outer box. Perfect for corporate gifting, hotel amenity packs, and premium festival retail. Custom box printing with your branding, colour selection, and insert design.
Rangoli Colours
Fine powder rangoli colours in rice-paper cone pouches or flat zip-lock bags. Available in 200g and 500g. Popular with event decorators and Hindu religious goods retailers. 12 standard colours.
Pooja Samagri
Havan samagri, dhoop powder, and ritual accessories for private label. Supplied in retail pouches or display-ready gift sets. Growing demand from Indian grocery chains and diaspora religious goods stores globally.
From Your Enquiry to Your Warehouse
Enquiry & Spec
Send us your product, quantity, packaging preference, and target market. We respond within 24 hours with pricing and feasibility.
Sample Approval
Physical samples dispatched within 7–10 business days. Includes all requested colours and pack sizes for your review and approval.
Artwork & Confirm
Share your artwork. We review for print compatibility and send a digital proof within 3–5 days. Order confirmed on advance payment.
Production & QC
Manufacturing and packaging under your label. Batch quality check, colour consistency inspection, and seal testing before dispatch.
Documents & Dispatch
Export documentation prepared (CoA, EN71, MSDS, CO). Shipment booked via sea freight from JNPT Mumbai or domestic courier.
Four Ways to Brand Your Product
Label Sticker
Your label sticker applied over or alongside our standard SHREE packaging. Fastest and lowest-cost option. Minimum 2,000 units. Lead time 2–3 weeks.
Fastest RouteFull Custom Print
Your artwork printed directly onto the pouch, dibbi, or box. Full-colour flexographic or digital printing. Minimum 5,000 units per design. Lead time 4–6 weeks.
Premium LookEco-Friendly
Biodegradable corn-starch pouches, recycled kraft paper bags, FSC-certified board boxes. Popular for UK and EU sustainability-conscious markets. Same MOQs as custom print.
SustainableBulk / Unbranded
Plain LDPE bags in 1 kg, 5 kg, or 10 kg for buyers who handle their own retail repacking. Lowest MOQ: 100 kg per colour domestically, 500 kg for export.
Lowest MOQWho Works With Us on Private Label
Our OEM and private label service is designed for businesses that need a branded Holi colour product without building their own manufacturing capability. If you sell to the Indian diaspora, operate Holi events, or source festival goods for retail or gifting — we can put your brand on our products.
Start an Enquiry →Importers & Distributors
UK, UAE, USA, Canada — building a branded product for your wholesale or retail network
Event & Festival Companies
Holi run organisers and festival promoters needing co-branded or white-label gulal in bulk
Supermarkets & Chains
Retailers seeking private label seasonal Holi products for their own-brand category
Corporate Gifting Brands
Custom Holi gift boxes with branded packaging for corporate and festive gifting campaigns
Religious Goods Retailers
Indian grocery and puja store chains carrying private label rangoli, gulal, and pooja samagri
E-Commerce Sellers
Amazon, Flipkart, and website sellers building a proprietary Holi colour brand at scale
What You Get With Every OEM Order
EN71 Part 3 Certificate
European toy safety standard for chemical migration and heavy metals. Valid for UK, EU, and all markets that recognise EN71. Included with every export shipment of our herbal gulal. Your customers can trust the certification is real and current.
Certificate of Analysis (CoA)
Batch-specific lab report confirming colour consistency, moisture content, heavy metal absence, and microbiological safety. Issued per production lot. Essential for import clearance in regulated markets and for your own quality assurance records.
MSDS & Export Documentation
Material Safety Data Sheet disclosing all ingredients, handling precautions, and disposal guidance. Accompanied by Commercial Invoice, Packing List, and Certificate of Origin (Indian Chamber of Commerce) for every international shipment. Phytosanitary certificate available on request.
Factory registered: Udyam UDYAM-UP-36-0001096 | GST: 09AEAPG3462N1ZC | Est. Hathras, 1986
OEM & Private Label Questions Answered
What is the minimum order quantity for private label gulal?
For private label herbal gulal in retail air pouches, the minimum order is 5,000 units per label design. For bulk bags (1–10 kg) with your branding, the minimum is 500 kg per colour for export and 100 kg per colour for domestic orders. For Holi Rang in dibbi format, the minimum is 2,000 units per design. For smaller pilot runs, enquire and we’ll advise feasibility.
Can I use my own artwork and logo on the packaging?
Yes. We accept artwork in PDF, AI (Adobe Illustrator), or high-resolution PNG. Our team reviews it for print compatibility and advises on colour adjustments if needed. A digital proof is shared before production. You can include your brand name, logo, product description, ingredient list, batch code, and compliance information such as EN71 references for UK/EU markets.
Do you export OEM and private label orders?
Yes. Private label orders are exported to all 15+ countries we currently serve: UK, UAE, USA, Mauritius, Fiji, South Africa, Canada, Australia, Netherlands, New Zealand, Singapore, Malaysia, Trinidad and Tobago, and Suriname. Both LCL (groupage) and FCL (full container) sea freight options are available from JNPT Mumbai. Full export documentation is provided with every shipment.
How long does private label production take?
For label-sticker application on our standard packaging: 2–3 weeks from order confirmation. For full custom-printed pouches or boxes with your artwork on the packaging material: 4–6 weeks from artwork approval. We recommend placing export orders at least 8–12 weeks before your target receipt date to allow for sea freight transit (10–35 days by destination).
What certifications come with private label herbal gulal?
Every export order of our herbal gulal includes: EN71 Part 3 certificate (chemical migration), Certificate of Analysis (CoA), and MSDS (ingredient and safety disclosure). We also provide Commercial Invoice, Packing List, and Certificate of Origin. These are the same documents we use for our own SHREE brand exports — you get the same factory credentials, just under your label.
What eco-friendly packaging options are available?
We offer biodegradable corn-starch air pouches, recycled kraft paper bags (100g, 500g, 1 kg), and compostable outer boxes from FSC-certified board. These are popular with UK and EU buyers where sustainability credentials matter at retail. Eco-packaging carries a small premium over standard plastic pouches and requires the same 5,000 units per design minimum order.
More questions? Visit our Wholesale page or WhatsApp us directly.
Start Your OEM Enquiry
Tell us what you’re looking for — products, quantities, packaging, and target market. We respond within 24 hours with pricing, samples availability, and a clear next step.
Pre-season tip: For Holi 2027 (2 March 2027), UK and USA buyers should place OEM orders by October 2026 to allow production + sea freight + buffer time. UAE buyers: November 2026 is sufficient for the 10–14 day transit.